As a non-profit radio station, The Star FM offers what’s referred to as “underwriting announcements.”

These can be used to brand your business or promote an upcoming event or local ministry. The underwriting announcements are 30 seconds in length and vary in price based on market, and length of partnership agreement which are usually packaged together on a monthly basis. We also have digital Business Ministry Partner directory listings for those that want to partner with a modest budget.

Please contact us for more information on getting your business on The Star FM.

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WHAT IS UNDERWRITING?

Underwriting is the name the FCC has given to on-air announcements acknowledging public radio’s supporters from the business community. Underwriting is an important source of funding for the station. While contributions from listeners is a major source of revenue for the station, underwriting support from the business and non-profit communities is just as important and enables 89.3 The Star FM to produce and broadcast programming we could not otherwise provide.

Underwriting programming on 89.3 The Star FM helps support our music and programming. At the same time, your business gains a significant marketing opportunity. 89.3 The Star FM delivers a cost-effective, highly targeted audience. Underwriting provides extended marketing value, allows you to capture maximum mindshare and strengthens your brand within the community of 89.3 The Star FM listeners.

THE DIFFERENCE BETWEEN UNDERWRITING AND ADVERTISING

As an underwriter for 89.3 The Star FM this places you, your business or organization in a unique position by clearly separating your name from the clutter inherent in commercial advertising. Just as you, our underwriter support community radio, our loyal listeners will support you. 88% of 89.3 The Star FM listeners say their opinion of a company is more positive when they discover the company supports Community Radio.

BENEFITS OF BECOMING A 89.3 THE STAR FM UNDERWRITER

• Your business is more socially responsible for supporting an organization that mission includes Unifying our Local Community, which helps you stand out as a community leader.
• Your business is featured on our website Underwriter page – with an outbound link of your choice
• Your business is featured in our monthly newsletter as a community supporter

More Ways To Connect

We want to partner with you on a customized marketing plan that will meet your needs and fit your budget.  In addition to on-air underwriting announcements, digital ads on our website and app and event sponsorships, The Star FM offers you the ability to reach our audience directly via email. We also love to get creative and find new ways to help serve our audience working hand in hand with businesses and organizations in our community.

The Star FM Digital ADs

Get In The Hands Of Our Listeners

The Star FM is not just radio – we also have website with thousands of unique visitors each month and hundreds of people downloading our My Star FM app to listen anywhere. You can reach our preferred, engaged audience with custom-designed display ads provided by our Creative Services Team or with your own (as long as they meet the size and file specifications we provide). Your digital ads on The Star FM can be linked directly to your website. Our team can build a custom landing page for larger campaigns and help with branding and design. A limited number of “pre-roll” videos will put your message right before listeners enjoying the My Star FM App.  We also are active on Facebook and Instagram! We can partner with you on mentions, video stories and live broadcasts on Social Media.

Media Kit

Creating Your Message

Underwriting Guidelines

Underwriting Contract

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